Latitude Signage + Design is a premier creative architectural signage company that has been enhancing brand experiences since 1985. Founded by Tom and Dianne Latimer in Grinnell, Iowa, the company has grown from a garage startup to a robust enterprise with over 100 employees and a 60,000+ square foot manufacturing facility. Specializing in collaborating with businesses, contractors, and architects, Latitude Signage + Design expertly plans, designs, and constructs high-quality signage products that are not only visually appealing but also integrate marketing strategies, demographic research, and visual acuity principles to ensure maximum impact and customer satisfaction.
Under the leadership of Michael McKeag, Latitude Signage + Design prides itself on its “old school” approach to business, emphasizing the development of relationships and building trust with clients. The company’s team of experts is deeply involved in every project, offering personalized consultations to discuss goals, options, budgets, and any concerns. With a commitment to honesty, fairness, and integrity, Latitude Signage + Design operates with a core set of values that positions them as trusted and creative professionals in the field of architectural signage.
Latitude Signage + Design invites clients to engage with their creative process through various initiatives, including informative monthly newsletters and unique “lunch with a side of learning” events. These opportunities allow clients to gain insights, ideas, and inspiration, as well as see successful industry examples. The company’s dedication to customer satisfaction and its innovative approach to signage make it a leader in creating directional solutions that not only guide but also elevate the customer experience for the brands they serve.
